6.2 square meter screen installed in a flower bed overlooking a public performance space to one side of the main entrance to this outdoor mall in Gainsborough, Lincolnshire. Running advertising still images and re-purposed TV ads with a mix of local centre content on a 6 minute loop, this 10 mm resolution screen is mounted on two ground support legs in a classic "H" design. Screen base is 2 m above the floor and message visibility of the 3.2 m wide screen is up to 60 m. Special events are also replayed on the screen when music, computer games or food festivals fill the space in front of the LED, providing a great central feature to the event backed up by local sound re-inforcement.
A custom made frame to adapt the screen support surround to the concrete base was required. This is an outdoor rated screen (IP65) which also delivers images in direct sunlight as it has a maximum brightness of 6,500 NIT which is automatically controlled via a light detection system that selects the right screen brightness for the ambient light levels prevailing at any time of day or night. Typically the screen runs at around 15% brightness at night and up to 60% brightness in full sun. This automatic brightness control ensures that the screen is properly visible at all times without being blindingly bright at night or wasting electricity.
