20 square meter screen installed in this town centre mall just below the iconic Blackpool Tower. Running advertising still images and re-purposed TV ads with a mix of local centre content on a 6 minute loop, this 8 mm resolution screen delivers high brightness images to a large audience down the central mall concourse and is mounted on a single central leg holding the steel frame 3 m above floor level at the base.
Visible from 100 m away at the far end of the glass roofed concourse where the major stores of the centre are located, this 6 m wide screen (48 sheet size in poster terms) is seen by the vast majority of the 11 m annual visitors to the mall.
Installation was carried out overnight from 6 PM to 7 AM without any disruption to the mall's operation. The steel frame was mounted first, the LED panels then installed, and the screen tested and commissioned. The floor mounted single leg support design was required as the wall behind the screen was not load bearing and the ground leg needed to be as thin as possible to avoid shopper flow disruption through the mall.
