Premium Swiss watch maker Breitling chose to use a high resolution LED screen in their new store in Bluewater shopping centre just outside London in Kent, UK.
Avoiding the usual LCD videowall, the specification of 1.667 mm pixel pitch SMD LED at a screen resolution of 1200 X 2340 in a portrait format breaks new ground in through-window retail screen technology use. At higher than HD image quality and very high contrast, the 65 panels each 400 mm X 300 mm deliver ultra-sharp and deep colour images to passers-by in the first floor mall of one of the top shopping destinations in Europe. Running from a single 4k capable Android media player controlled via the internet, the screen runs 10 minute loops of Breitling branded aerobatics featuring The Red Arrows and specially formatted CGI sequences promoting Instruments for Professionals.
